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Sarah Jeffreys (founder)

A note from Sarah

“My goal is to create a beautiful shopping space where parents can test out a wide range of rocking chairs and find the perfect chair that is just right for them! Our job is to help each customer match their comfort, space, style and budget needs to the right rocking chair.

We have a wide range of rocking chairs to choose from.  The range includes budget friendly and luxury rocking chairs with either a spring base or traditional sleigh rocking option.

Finding the perfect rocking chair for you and your baby to spend many happy and comfortable hours together feeding and bonding has never been easier! Just pop into our showroom or shop online.

I can’t wait to help you decide on your dream rocking chair!”

Our company is a family owned furniture manufacturing company that specializes in making high quality comfortable rocking chairs. We pride ourselves in our workmanship and attention to detail. Every chair is made to the highest quality and paired with great customer service.

Sarah Jeffreys, owner of the Rocking Chair Co, is the founder of the Comfy Mummy (2009) and Snoozy Baby (2017) brands of rocking chairs and has had a passion for creating the perfect rocking chair since 2009. Our rocking chairs have been loved across South Africa for over 13 years and we look forward to welcoming many more happy moms, dads and babies to the Rocking Chair Co family.


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Sarah has had the honour of presenting her rocking chairs to Sir Richard Branson at The Branson Centre of Entrepreneurship in 2015 where Sir Richard Branson commended her on the exceptional comfort of the chairs.  She also appeared on The Shark Tank TV reality show in 2016 where all the investors were blown away by the comfort and quality of the rocking chairs.

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